The plan which even freshmen of the advertizing firm can setup easily pay-per-click ads setting and operate the landing page optimization.

We, Senden Jaws Inc., are happy to introduce "LPO Tsushinbo" as which we provide with an ASP marketing solution as known LPO(*1) in order to increase advertising performance.

*1 What is LPO? LPO comes from an abbreviation of "Landing Page Optimization" which is operated for enlarge effectiveness of a pay-per-click ads on search engine result pages. The website visitors via a search engine have their needs or interests suiting their search keywords. Its goal is to increase total minutes in which they stay on the website and a percentage of an inquiry request or a purchase by matching their keywords and the very first page they see after clicking the list. Please think about if the conversion rate might be improved 200% by LPO. It deserved spending a twice budget with the same amount of money.

The purpose of our method is to increase a performance of the pay-per-click ads utilizing "LPO Tsushinbo". It makes it possible to match the searche engine users' intention based on keywords and the landing pages.

"LPO Tsushinbo" is designed like a search engine. It crawls the pages as much as possible of the website which is planed for LPO. Then it pulls out nouns and proper nouns from its articles and compiles into a database of the keywords. And so it can recommend the suitable landing page automatically to the website visitors according to their keywords.

With "LPO Tsushinbo" the more page volume of the website has, the bigger gets its database and it can increase the keyword coverage and examinee page in operating LPO. In short it fits the website which contains many pages, like an e-commerce website selling numerous items. Additionally responding hundreds and thousands of keywords it performs A/B testing by letting them land to examinee pages singly. Due to that the more search engine user searches, its reliability and accuracy is getting the higher. Unlike existing LPO products based on manpowered PDCA cycle "LPO Tsushinbo" can even reach a niche keywords or keywords combination which are searched once a year.

"LPO Tsushinbo" is a search engine which shows an appropriate page by reacting to behavior of search engine users. In near future we would like provide a search engine service. Regarding the system and the scheme of "LPO Tsushinbo" containing the method of a search engine service we applied for a patent in November 2006 in Japan.